![]() This can grow their audience while broadening your outreach at the same time. Other users browsing the hashtag will see the posts made by your audience posted to that hashtag. User-generated content campaigns can be brilliant as they offer an opportunity to support your audience while they, in turn, are supporting you. That's just one example - you could have your followers make a short skit, a song, or showcase their creativity in any other way that speaks to your audience and your brand. The approach is similar to a branded hashtag but the posts could be even more engaging, as they could feature original artwork from your audience for example. Or consider a user-generated content campaign. It's hard to get that going at first if your audience isn't big enough, but once it is you have the potential to turn your entire audience into brand ambassadors. Once your Instagram account has gotten to a certain size, you can begin to experiment with other methods to grow your audience even further. This means there's also the potential of your social media posts becoming backlinks in their own right, getting posted on Pinterest, archived on Tumblr, shared to Facebook, or any number of other social media platforms. Remember also that everything on the internet is permanent, provided that Instagram doesn't disappear tomorrow. If you get someone to sign up for your mailing list, you could potentially serve them up with a newsletter every week.Įven better, if you take the time to make a good newsletter, they'll start to look forward to your emails! How often do people get excited about getting marketed to? This alone should have you staying up all night to come up with the world's most perfect marketing funnel.Ī popular post has the potential to reach a lot farther than you might expect. A mailing list is how you steer a first-time visitor into becoming a lifelong customer. If you're serious about using the internet for business, you should really be thinking about establishing your email list. Not to mention potentially burdening you with ongoing overhead. All of your hard work can vanish in the blink of an eyelash. It's not good business practice to be too beholden to leasing or renting. Old school business wisdom asserts that you should always own your assets. It's also something you can work on every day which is something that very few other digital marketing disciplines can say. There's no waiting six months for the Google spiders to drop by. Having a healthy Instagram following is a way that you can start building your brand and web presence right away. It takes a while for your site to get indexed and longer still for those changes to show up in the SEO rankings. This is especially challenging for newer businesses or brands who are just getting out there.Įven showing up on search engines can take a while at that stage, even if you're actively engaging in an SEO campaign. This means you need to consider every possible opportunity to drive traffic to your website. This is true on virtually every social media network, as platforms transition towards models that encourage users to pay for sponsored posts. or worse.Īnd of course, we all know about the decline in organic traffic via social media. That's especially true if your website is on the smaller side, with the misfortune of ending up on the second page of Google. If you've been working online for any span of time, you'll know that it gets harder and harder to drive clicks to your website. When one part of your digital marketing platform grows, so do the rest. It's part of a complex moving, evolving whole which feeds into each other. Instagram is just one part of your overall digital strategy. Brands would rather work with people with smaller but enthusiastic followers than those who rarely get any engagement. That's part of why 'micro-influencers' have been catching on in recent years. If you're using social media for professional purposes, companies are usually far more interested in engagement than only followers. What would you think if you saw someone with 20,000 followers regularly getting 4 comments per post? I'd think they weren't going to have 20,000 followers for long. If you have a bunch of fake followers, you run the risk of permanently ratioing yourself. It's a sign that people are taking issue with what's in the post and are most likely tearing into the poster. Have you ever heard the term 'ratioed' on social media? It's when a post has far more comments than it does likes or retweets. Not to mention a waste of time and money. While it may be tempting, it's also a mistake. It's tempting to give in to short-term gratification and purchase fake followers on Instagram through a variety of nefarious means.
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